{Naming Your Business}

So you know what you want to offer, you know who you want to offer it to, but what will you call yourself?

This is your first impression on a potential customer, you want it to stick in their mind and stick in a good way. Choose your name carefully, because it's there to stay. I never like to think about changing my business name, because of the potential loss of customers.

There is a lot of thought that goes into choosing a name for your business, so take some time and think about it.

Here are some excellent links because they say it much better than I would:
SBA-name your business
How to name your business